Natural Search is all about producing a website which works well with search engines, and more importantly with users.

What exactly is SEO (Search Engine Optimisation)?

SEO is a combination of On page technical aspects and Off page popularity (links).

On Page Factors include:

• Titles
  
• Metatags
• URL Structures
• Content, <h1>, <h2> etc.
  
• Internal Linking Structures
• Search-Bot Accessibility

Off Page Factors include:

• External Links to high authority sites
• Social Media Implementation
• PR and Article submissions
• News and Review sites

The right combination of these factors followed by relevent, fresh and informative content (which reflects the user search) will determine the success of a site in Search Engines.